Hey, I'm Emma Hinkley
Writer, Editor & Creative Professional
I specialize in crafting precise, compelling writing across industries. My expertise spans from songwriting to strategic copy, with a natural ability to adapt tone and style to serve any purpose.
With a background in Nashville's music industry and years of marketing experience, I bring both creative depth and commercial understanding to my work. I excel at distilling complex ideas into clear, engaging content that resonates with its intended audience.
Experience
- Managing a diverse portfolio of commercial accounts, collaborating with customers and dealers to develop effective payment solutions, and maintaining positive business relationships
- Utilizing financial systems to analyze account histories and implement collection strategies, working cross-functionally with legal teams to resolve complex payment situations
- Collaborated on the planning and execution of high-profile experiential marketing activations, including "The Hulu Motel" at Essence Festival, resulting in engagement with over 1,000 festival attendees and significant social media impressions
- Developed compelling pitch decks and brand presentations for major entertainment clients
- Crafted strategic copy and marketing materials for diverse brand campaigns, ensuring consistent messaging and voice across all client deliverables
- Collaborated with cross-functional teams to develop and implement innovative experiential marketing concepts, resulting in successful executions that exceeded client KPIs
- Designing content and writing copy for client socials
- Creating and executing single/album release campaigns
- Preparing analytic reports for both social media and advertising
- Running and monitoring ads on Facebook, Instagram, Twitter & more
- Engaging with followers on behalf of brand and public figure accounts
- Organizing spreadsheets for client tour calendars
- Scheduling and running client meetings
- Writing and servicing press releases to relevant media outlets
- Developed Brand Campaign for growing-planes.com
- Campaign Management
- Content Creation and Publishing Cycle
- Developed and Managed Email Campaigns
- Analytics and Goal Completion
- Building Audience and Customer engagement
- Achieved Social Media Magnet Certification
- Directed phone calls to the front desk and answered questions about royalties, licenses, and copyrights
- Scheduled meetings for songwriters in the building's writing facilities
- Screened calls for supervisors
- Assisted in the setup/breakdown of in-house events
- Assisted in the organization and execution of major company events such as the ASCAP Christian Music Awards and the ASCAP Country Music Awards
- Sorted and critiqued submitted music for possible ASCAP consideration
- Assisted members in updating and locating account information
- Conducted research for brand integration, including the location of possible talent for brand activations and campaigns
- Sorted data into spreadsheets for integration campaigns
- Created campaign plans under the guidance of a supervisor
- Designed campaign budgets for brand integration deals
- Wrote up reports about industry competition
- Collected and input coverage data into Excel
- Contacted influencers about collaboration on behalf of clients
- Assisted with events such as Americanafest
- Worked as a summer reading aide, registering library patrons for the Summer Reading Club
- Served nearly 3,000 people through the program over the course of the summer.
- Used the library computer system to log guests' reading hours
- Assisted the lead children's librarian with weekly events that served 200+ guests a week
- Prepared craft materials for weekly story times
Education
Bachelor of Arts - BA, Songwriting
May 2019Belmont University
Interested in what I have to offer?
I am happy to have a chat about relevant projects to work on. Below you find a download link for my up-to-date CV.
If you are interested in working with me, please contact me via the contact form.